What role does the media play in highlighting environmental concerns Essay

What role does the media play in highlighting environmental extend tos and shaping decision-making - Essay ExampleMerskin (2001), media is a unique presentation mode, which tends to put through various psychological functions that are helpful for communicating messages within the parties. In this present mean solar day context, wherein the entire world is experiencing increased level of globalisation, gaining momentum of ease along with internationalisation and application of innovative technologies, the role of media has increased its significance as compared to the earlier years. It would be vital to mention in this similar concern that media oftentimes plays a constructive role in this modern society in the form of raising greater public awareness regarding any ill-tempered issue and most vitally, gathering viewpoints, attitudes as well as information towards such issues. It is strongly believed that media is regarded as amidst the most persuasive communication tools, which display the genuinely stage of community (Dwivedi & Pandey, 2013 Duhe, 2007).The diverse forms of media encompasses magazines, newspapers and books, internet medium, radios and televisions among others, which can further be categorised as the print media, electronic media and web media (The University of Iowa, n.d.). These diverse sorts of media are often acknowledged as mass media and are frequently utilised with the aim of disseminating various valuable information. It has been apparently observed that various organisations belonging to this modern day context and the governmental agencies or departments often use the above-discussed mass media forms quite extensively. It is worth mentioning in this similar regard that modern organisations loosely tend to drive their wide assortment of products and/or services through dissimilar forms of social media that comprise magazines and internet medium among others. On the other hand, the governmental agencies or departments generally us e the above discussed mass media forms in order to deliver information about the respective governmental policies along with