Consumer Behavior Towards Big Bazaar - 15008 Words

COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled â€Å"A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY By Rajesh Kumar has been carried out under my supervision and that this work has not been submitted elsewhere for a degree. Dr. Kausik Dutta (Department of Marketing) ICFAI University, Jharkhand. Page |2 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY†¦show more content†¦OBJECTIVE OF THE THESIS 13. DATA COLLECTION METHOD 14. SAMPLING METHOD 15. ANALYSIS INTERPRETATION NALYSIS 16. SURVEY FINDINGS 17. CONCLUSION 18. BIBLIOGRAPHY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 46 Page55 Page56 Page57 Page |5 COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY BASIC OF MARKETING TABLE OF CONTENTS HISTORY The practice of marketing is almost as old as humanity itself. A Market was originally simply a gathering place where people with a supply of items or capacity to perform a service could meet with those who might desire the items or services, perhaps at a pre-arranged time. arranged Such meetings embodied many aspects of todays marketing methods, although sometimes in an informal way. Sellers and buyers sought to understand each others needs, capacities, and psychology, all with the goal of getting the exchange of items or services to take place. Todays New York Stock Exchange had its humble beginnings as an open air market located at Wall Street in New York City. The rise of Agriculture undoubtedly influenced markets as the earliest mea of means mass production of an item, namely foodstuffs. As agriculture allowed one to grow more food than could be eaten by the grower alone, and most food is perishable, there was likely motivation to seek out others who could use the excess food, b efore it spoiled, in exchange for other items. t InShow MoreRelatedConsumer Survey for Big Bazaar in Ncr777 Words   |  4 PagesTITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life stylesRead MoreA Report on Research on Consumer Perception on Big Bazaar (Kacheguda)5526 Words   |  23 PagesA report on Research on Consumer Perception on Big Bazaar (Kacheguda) Submitted in partial fulfillment of the requirements of the M.B.A Degree Summer Training By P.DEEKSHITH Registration NO – 11010274 Declaration I hereby declare that this research report entitled â€Å"Customer perception towards Big Bazaar, (Kacheguda)† is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course, Lovely ProfessionalRead MoreCustomer Satisfaction at Big Bazaar†13098 Words   |  53 PagesCUSTOMER SATISFACTION AT BIG BAZAAR† CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word Retail originates from a French-Italian word. Retailer is someone who cutsRead MoreProject Report on Big Bazaar, Hubli7325 Words   |  30 Pages[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12, Night-3] 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing DepartmentRead MoreOrganisation Structure of Big Bazar5446 Words   |  22 PagesInvestment(FDI) of close to UDS 8 billion, †¢ Export surge in excess of 20%. This altogether enables the Indian economy to expand in coming years. Investment eccentric: With a rapidly expanding consumer base (private consumption currently account for 61% of India’s GDP) and stabilized consumer price index rate 4.2%. India is now preferred investment destination and has surpassed the U.S to become the second most favorable destination for FDI, in the world after China. GDP and CPI 2006Read MoreEasyday Bigbazaar7420 Words   |  30 Pagesproject work entitled on â€Å"CUSTOMER SATISFACTION WITH REFERENCE TO BIG BAZZAR EASYDAY IN AGRA† was carried by me in the partial fulfillment of B.COM (HON) Programme. It is not been copied from anywhere else. KARAN VERMA B.COM – VI SEM. DEI, AGRA ACKNOWLEDGEMENT â€Å"NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN†. The research on â€Å"CUSTOMERS SATISFACTION WITH REFERENCE YO BIG BAZAAR EASYDAY IN AGRA† has been given to me as part of the curriculumRead MoreBiography of Kishore Biyani11159 Words   |  45 PagesIndian the man who saw the future. Kishore Biyani belongs to a trading family from Rajasthan settled in Mumbai for more than 60 years now. He was never interested in studies but did complete his commerce graduation and always had ambition of making it big in business. He didn’t join the family trading business but rather than tried out different things on his own, like readymade garments, textile production, creating brands before he ventured in retail business of selling garments. he is true visionaryRead MoreA Microeconomic Analysis of Indian Retail Industry3316 Words   |  14 Pagesjust the facts, we have tried to understand the modern retail sector from an economist’s point of view and visualize its future-whether it is in its expansion or contraction phase. Motivated by the rising per-capita incomes and increased spending on consumer goods, modern retail stores are coming up with new strategies and plans to unlock the Pandora box of the untapped and unorganized retail sector. In the course of the report, we try to find out – how the retail sector works, major regulations thatRead MoreA Project on Store Operation of Big Bazaar3320 Words   |  14 Pagesdecade. The projection for the current year ie 2005 is Rs 35,000 Crores. In India, it has been found out that the top 6 cities contribute for 66% of total organized retailing. With the metros already been exploited, the focus has now been shifted towards the tier-II cities**. The retail boom, 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expectedRead Moreâ€Å"Consumer Buying Behavior of Consumer Durables in a Hypermarket for Hypercity9842 Words   |  40 Pagesâ€Å"Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane† By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School

Radical Reconstruction Essay - 964 Words

Radical Reconstruction Following the Civil War came a period of regrowth and rebuilding known as Reconstruction. Reconstruction can be broken into different sections and types, one of which is Congressional, or Radical, Reconstruction. There are many scholarly debates about Congressional Reconstruction and its failures, successes, and its overall logistics. Another common debate concerning the Reconstruction period is its purpose and what the intentions of its instigators were. This paper will be discussing an article written by Frederick Douglass entitled Reconstruction. In this article Douglass discusses the Congressional session taking place in 1866. He calls upon the Congressmen to undo the blunders of the previous†¦show more content†¦At this point in history the nation must face a massive reworking of government and redefining of society. It was to this grand work of national regeneration and entire purification Congress must#8230; address Itself, with full purpose. During this peri od President Johnson continued his pardons and the 10% plan continued to readmit states to the union. Louisiana, Tennessee, and Virginia were a few of the 10% states readmitted. In opposition to Johnsons readmission policies and his Reconstruction plan, Radicals began to refuse to allow Democrats to sit in Congress. Congress also passes the Tenure of Office Act inhibiting the power of the President. Congress had to overcome the obstacles previously faced in order to see its goals fulfilled. The previous session left some large holes in the policies established. President Johnson had previously inhibited the acts of Congress and the Congressmen were reluctant to make such bold moves against him. One of the ultimate goals of Radical Reconstruction was to achieve equality for all citizens, and to give a just definition of citizen as well. A first step toward this was the 14th Amendment. The 14th Amendment became law in June of 1866. This new law declared any person born in the Unites States a citizen, with rights undeniable by any state. It is this type of action Douglass desired in Congress and discusses in his article as only the beginning to theShow MoreRelatedAndrew Johnson And Radical Reconstruction1285 Words   |  6 PagesAfter the American Civil War and President Abraham Lincoln’s assassination, Americans entered a new period of Radical Reconstruction under t he faulty presidency of his successor, Andrew Johnson. With the Emancipation Proclamation being put to use, America went through an abrupt and rigid shift from a slave heavy society to one now being forced to adopt new ideologies which centered around racial equality and acceptance. However, as with all new ideologies, an opposition also emerged. Due to Johnson’sRead MoreHis/125 Radical Reconstruction and the Populist Movement778 Words   |  4 PagesWeek 1 Assignment Radical Reconstruction Once I studied the events on the 19th century, the historians and I agree, which based on the occurrence there were not enough radical actions taken during the radical reconstruction. The main intentions of the changes were to recreate the southern general cultural beliefs so it was more like the beliefs of the north. Sadly there was constant fighting and many changes made within the federal government, it would not permit the reconstruction to be become asRead MoreChallenges Of Radical Reconstruction748 Words   |  3 Pagescivil and political rights, such as voting, and provide suitable land they could own. This period after the Civil War would become known as Radical Reconstruction. During the Radical Reconstruction era, 1865 to 1877 and after, numerous forces prevented the federal government from delivering freedom and equality to African Americans. Even though Radical Reconstructionist sought for the civil, political, and land ownership rights for freed African American slaves, they were vehemently opposedRead MoreHow Did The Radical Republican s Rise For The Failure Of The Post Civil War Reconstruction?1619 Words   |  7 Pagesquestion: How did the Radical Republican’s rise to power contribute to the failure of the post-civil war reconstruction? The time between 1863, when Lincoln passed the ten percent act, until the year 1877, when reconstruction was officially ended, will be evaluated with information provided by the sources. The investigation will specifically look to how the Lincoln assassination allowed for the rise in the Radical Republican Party from 1866 to 1868 and the party’s effect on reconstruction acts leading toRead MoreInequalities Has Been Around For Many Years; From Slaves,1018 Words   |  5 Pagestypes of feminism, which are radical and liberal feminism. According to the article The differences between Liberal and Radical Feminism by Charles Rae, radical feminism is women being liberated for men. Radical feminists feel that there is a male-based authority and power structure and that it is responsible for oppression and inequality, and that, as long as the system and its values are in place, society will not be able to be reformed in any significant way. Some radical feminists see no alternativesRead MoreFeminism Is A Political, Cultural, Or Economic Movement?1542 Words   |  7 PagesMost people still believed they didn’t need feminism so they didn’t help. Now it’s obvious they got at least one person to care because women do have good jobs and wear different clothes. There’s many types of feminism groups.There are socialist, radical, liberal, and black and those are just a few. Many time people put feminists all into one category but people shouldn’t because there’s many different times. Socialist feminism is standing for inequality in workplaces and the domestic life. They seeRead MoreThe Period Between Reconstruction And World War I1811 Words   |  8 PagesThe period between Reconstruction and World War I was a time of tremendous social, economic, and cultural change in the United States. The end of the Civil War, the shrinking of the frontier, the rise of immigration, and the rapid growth of industry that characterized this time period brought many issues of race, class, and status to the forefront of politics. Many different opinions came to light about what it means to be an American and the dynamic between the American individual and American societyRead MoreThe Psychosocial Effects Of Breast Cancer1506 Words   |  7 Pageswomen will develop invasive breast cancer in their lifetime.1 Patients have the choice of 5 different types of mastectomy: total mastectomy with removal of breast tissue without lymph node removal, modified radical mastectomy where the entire breast and axillary lymph nodes are removed, radical mastectomy where entire breast and chest muscles are removed, partial mastectomy frequently referred to as breast conservative surgery where only cancerous tissue is removed, or subcutaneous mastectomy whereRead MoreCivil Reconstruction And Its Impact On The Civil War977 Words   |  4 Pagesnot mean they would live a peaceful life. After slavery ended, Reconstruction was introduced to bring the former Confederate states back into the union . As reconstruction was getting started, Radical Republicans of the North passed the Military Reconstruction Acts of 1867 for revenge on the southerners, which divided the south into five military districts and charted how the new government woul d operate . As this Military Reconstruction was taking effect across the South, African-Americans were ableRead MoreThe Treatment Of Breast Cancer1248 Words   |  5 PagesBreast Cancer Surgeries that Involve Removal of the Entire Breast A modified radical mastectomy – during this procedure, the surgical oncologist removes the entire cancerous breast, the lining that rests above the chest muscles as well as most of the patient’s lymph nodes that are located under her arm. In addition, patients may also need to have a portion of their chest wall muscle removed. A total mastectomy (simple mastectomy) – during this procedure, the oncologist removes the entire breast

Media and Law Ethics

Question: Discuss about theMedia and Law Ethics. Answer: Introduction Media and law ethics is a branch of ethics that is concerned with the relationship that exist between the laws and freedoms of the media profession and the individual responsibilities of media practitioners. (Murray Moore, 2008) The law stipulates that the media and the media professionals have to act in particular ways towards their and they have particular responsibilities towards the public because of the much impact that that the media has on the public. Any act which is contrary to these requirements is termed as a violation of media law ethics (Prasad, 2008) .This paper is going to analyze the specific issues that are identifiable in the case study involving Vogue magazine, Lena Dunham and Jezebel putting into consideration what their specific actions meant, the ethical codes that were violated and the ethical principle addressed. It will also consider the impact of their actions to the public. Vogues Action and Lenas Reply Vogue is am magazine that is specifically concerned with celebrities. With the influence such as magazine is likely to have due to the significant place that celebrities such as Lena Dunham hold in the society, any story analyzed or any ideals are likely going to be impactful in the society. Their specific action involved focusing on certain ideals in their representation of an ideal image of a celebrity. The major focus here is the face value .This is generally what happens even in the wider societies where by people have to appear in certain ways that conform to the wider definition of beauty .This predefined beauty standards make it hard for people to be accepted if they have not met the standards. This is ideally the reason behind the distortion of the image of Lena Dunham. Such an action is likely to have a positive impact on the magazine sales because it adheres to the social construction of beauty. However such an action is not morally right because the role of the media is to foster positive impact in the society. On the contrary therefore it ought to present undistorted images for public consumption, this will most likely encourage acceptance and do away with the notion that a person has to appear in a certain way, have a particular complexion and body shape for them to be referred as beautiful. This will create a positive impact in the society and enable appreciation and acceptance of what makes each woman unique. The media is supposed uphold truthfulness and objectivity as much as possible. This therefore to present the reality as it is without any distortions and offer opinions that are not influenced by their personal feelings and perceptions (Lewis Crick, n.d.) The central focus was on Lena Dunham, her appearance on Vogue magazine has been the bone of contention with Jezebel raising issues about Dunhams distorted image Her, response however deviates from the general issues, she feels that since a fashion magazine is a beauty fantancy, it does not have to express what is real on the contrary she poses questions on why there is so much emphasis on the appearance of the body yet there are other factors such as clothes and paces among other elements that are also prominently features in photos. So to her, the appearance should not be so great an issue of analysis because besides the appearances there are other elements that can be of interest to the consumers such as new fashion trends. She is says that those interested in seeing how she really looks should watch the show that she airs every single week. Ethics of Digital Manipulation. Ethics is a set of rules that defines what is morally acceptable and what is not. It is specifically meant to guide behavior .Ethics of digital manipulation is therefore a set of rules that are meant to guide the conduct of journalists when they are dealing with digital content (Crook, 2010) Photo manipulation also referred to as Photoshop has been a common practice for a very long time it has been used in certain situations for particular reason. With the rise of modern photo editing software, the prevalence of photo manipulation has been on the rise. Although some people consider this as a norm its incorporation in to the photojournalism practice is considered as a violation of media ethics. These are therefore the ethical codes that guide the media practice as a whole. Photo manipulation is one of the areas that is addressed in by this ethical code. It requires that media practitioners do not incorporate edited photos into the practice. Because of the fact that it is sometimes hard to detect edited photos; photo manipulation has led to the questioning of integrity of the photojournalism and media as a whole. Regardless of the fact that necessitates the need for manipulation a photo, it is a requirement that its a requirement according to media ethics that photos should be presented in their original form without editing because this is also likely to distort the message being communicated by the photo in question. This is also referred to as image theft. This is the act of taking a photo belonging to another journalist and using it for self advantage (Ess, n.d.). With the rise in the use of technology millions of pictures are available on the internet. This makes it particularly easy for photo theft to take place. Companies may take pictures and use them in their operations; additionally such photos might be taken, then edited and then used for specific activities without the permission of the owners. Various laws give exclusive ownership rights to the authors of these photos. Editing other people photos to be used in our activities is therefore a serious ethical concern. Distortion of reality is also an n area of concern. Of importance is the fact that the sole purpose is to inform the public .This therefore requires that the information being fed to the public be as objective and real as possible (Pritchard, 2000) .However in this era of digital manipulations, achievement of this has been an issue of great concern. Editing of photos has therefore violated the ethical code of digital media. Ethical Principle An Ethical principle is a standard that when followed promotes the requisite values such as honesty, integrity, truthfulness among other values that are acceptable by the society or which conform to our own perceptions to what is right. Utilitarianism is an ethical principle that focuses on the impact of an action. It is attributed to John Stuart Mill and Jeremy Bentham In particular it is it views an action to be acceptable when it produces desirable outcome such as happiness on the receiver or the receivers and unacceptable or wrong if it produces the reverse of happiness or if it does not impact positively on the receivers of the action. However the principle also focuses on both the good and the bad produced by a certain action The efforts of the magazine can therefore be appraised on the basis of this principle. Basically this being a fashion magazine it has a predefined audience that it targets. Its actions can therefore be interpreted as trying to conform to the expectation s of this wider group. The act of editing Lena Dunhams photos was aimed at appealing to this audience and foster happiness in them. Thats why they had to edit the photos to make them more attractive to the eyes of the public. According to the theory therefore, all the good and the bad of an act should be addressed and the difference between their consequences used in classifying them as either wrong or right. The act can be classified as wrong or right depending on the side that one wants to explore it. If it is explored on the angle of the proponents of the magazine it can be viewed as right because it conforms to their intentions and what they believe is morally right while if it is explored in the angle in which Jebel views it, it can be said to be morally wrong because it does not conform to her expectations and is not in line with what she believes is morally right. Since the theory uses intrinsic value to assess the consequence of its actions .Something or an action is considered to be generally good without considering its additional consequences. Using this argument therefore, the action can be considered good because it has an intrinsic value to those behind the action. In conclusion, vogues action can be said to have gone against the requirements of the media practice with special emphasis to a number of ethical obligations that guide media practice. These inform how a media practitioner should conduct themselves in the course of their duties. Digital manipulation is a serious ethical issue that has been on the rise in the modern times especially because of technological advancements Media practitioners especially those dealing with digital are therefore expected to be as objective and truthful as possible to avoid negatively affecting this important filed in the eyes of the public. References: Murray, M. D., Moore, R. L. (2008). Media law and ethics. New York: Lawrence Erlbaum Associatese. Christians, C. G., Fackler, M., Richardson, K., Kreshel, P., Woods, R. H. (2015). Media Ethics: Cases and Moral Reasoning. Taylor and Francis. Neelamalar, M. (2012). Media law and ethics. Janine L.(2013) Journalism ethics and law : stories of media practice. Oxford University Press,. Kishore, D., Singh, G. S. (2010). Media law: Its ethics and ethos. Day, L. A. (2006). Ethics in media communications: Cases and controversies. Southbank (Australia: Thomson Wadsworth Pritchard, D. (2000). Holding the media accountable. Bloomington: Indiana University Press. Prasad, K. (2008). Media law and ethics. Delhi: B.R. Pub. Corp. Crook, T. (2010). Comparative media law and ethics. London: Routledge. Lewis, J. Crick, P. Media law and ethics in the 21st century. Peck, L. A., Reel, G. (2013). Media ethics at work: True stories from young professionals. Thousand Oaks: CQ Press. Ess, C. Digital media ethics.

Aviation/ Skywest Airlines

Introduction Regional airlines are airlines that conduct regional operations by either contracting with major airlines and acting as a feeder airline for them and using the major airline’s brand name, or providing a means of transport to isolated and small communities under their own brand name. The airlines can also operate under their brand name and operate scheduled services as independent airlines. Sky West Airlines is one of the biggest regional airlines in the Unites States.Advertising We will write a custom essay sample on Aviation/ Skywest Airlines specifically for you for only $16.05 $11/page Learn More Discussion Sky West Airlines is a regional airline based in North America. This airline operates under other large airlines as a feeder. Feeder airlines contract with major airlines and operate under their brand names. These airlines pick passengers from surrounding communities and deliver them to the major airline’s centers. Feeder airlines are also useful in operating on days when the use of large aircrafts is not necessary because of few passengers. SkyWest Airlines, together with Atlantic Southeast Airlines are owned by SkyWest Airlines, Inc. The airline’s mission is to ensure that the airline is the customer’s first travel option and also to provide employment and investment opportunities to people. SkyWest Airlines is headed by Russell Childs as the president and Chief Operating Officer. He has played a big role in strengthening the relationships between SkyWest Airlines and its partners. Mr. Childs has experience in construction, truck driving, and accounting. He has a bachelor’s degree in economics and a master’s degree in Accounting. Jerry Atkin is the chairman of the board and the Chief Executive Officer. There are other directors heading various operations like customer service, maintenance, flight operations, marketing, in-flight, accounting and information technology, a mong others. The airline was started in 1972 by Ralph Atkin, performing operations like aircraft maintenance, a flight school, air charter services and air ambulance services. Its very first fleet comprised of a six-seater Piper Seneca, a two-seater Piper Cherokee 140, a four-seater Cherokee Arrow and a six-seater Cherokee Six. In 1977, the SkyWest Airlines made agreements with American Airlines, United Airlines, Texas International and Hughes, and this allowed check-in and baggage transfers between the airlines for the passengers. Its operations and costs increased in 1978 when it became certified as a major commuter airline. In 1980 SkyWest Airlines had a total of 150 employees and flew eight routes in four states.Advertising Looking for essay on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More In 1982, SkyWest Airlines received a permanent route authority to Nev, Elko, Ely and Reno. It flew about 87 flights daily and earned a net income of about $123,000. SkyWest Airlines bought Sun Aire in 1984 and became the eleventh largest regional airline in the United States, with a total of 250 employees. In 1986 SkyWest Airlines offered its stock publicly and traded its shares under the name SKYW on the NASDAQ exchange. The money earned enabled the airline to clear the debts owed to Sun Aire and SGU hangar. The money was also used to acquire five new EMB 120 Brasilia turboprop aircrafts. Western was bought by Delta Airlines and this enabled SkyWest Airlines to become a carrier for Delta Connection. Thus, the airline was able to compete with other regional airlines like United Express and American Eagle. In 1991 SkyWest Airlines made a profit of $2,024,000. Its founder Ralph Atkin retired as the chairman of the board and the position was taken up by Jerry Atkin. By now it had a total of 1528 employees and served eight states with a fleet comprising of 35 Metros and 15 Brasilias. SkyWest Airlines commenced a code-shari ng agreement in 1997 with United Airlines and this greatly expanded the company. The airline was named the best managed airline and top regional airline of the year in 2000. The airline made a code-sharing agreement with Continental airlines in 2003 and it began to provide regional services for them. During the same year, the company also launched their new and improved website. In that year, SkyWest Airlines earned $66,787,000 and carried about 10.7 million passengers. In 2004, the Department of Transportation named SkyWest Airlines the best punctual airline in the United States. It had held the title for the past two years. It had a total of 7,000 employees and it carried about 13.4 million passengers. During that year it had net earnings of $81,952,000. SkyWest Airlines launched its flights as a partner with Air Tran Airways. Currently, SkyWest Airlines employs about 11,000 employees and operates about 1,600 flights each day for its partners, Midwest Connect, United Express and D elta Connection. In 2010 SkyWest Airlines ltd. earned a total of 122.5 million dollars (SkyWest Airlines, 2011). SkyWest Airlines is involved in partnerships with other airlines like Alaska Airlines, Delta Airlines, and United Airlines. The airline operates flights for these partners and they perform the ticketing and reservation services. Reservations can either be done over the counter, online or by phone. Incase of delay or cancellation of flights, the customers are notified on time and the reasons given.Advertising We will write a custom essay sample on Aviation/ Skywest Airlines specifically for you for only $16.05 $11/page Learn More The airline operates under fee-per-departure agreements with other airlines. This means that the major carriers are responsible for advertising and marketing. SkyWest Airlines is paid by the major airlines per flight (Plunkett, 2007). In airline partnerships, the principal of code sharing is applied. This involves the sharing of airline identification codes and flight numbers between the major airlines and regional partners. For instance, SkyWest Airlines shares identification codes with Delta Airlines. This enables passengers to buy tickets from one airline and can change planes before reaching their destination. The regional airline interacts with other international partners. It has affiliations with other airlines like Bombardier, Delta Airlines, Embraer, Regional Airline Association and United Airlines. SkyWest Airlines started its partnership with Bombardier aerospace in 1987. It operates their orders. It partnered with Delta Airlines in 1987. SkyWest Airlines is also a member of Regional Airline Association. The association represents the regional airlines in the United States. SkyWest Airlines operates as a feeder airline for United Airlines. Regional airlines were originally seen as small by the major airlines pilots. But nowadays these airlines operate larger aircrafts on their routes. The pilot unions developed contracts that limited the amount of time and number of seats that could be flown by regional airlines. The Delta Airline union limited the number of seats that SkyWest and other regional airlines could fly. But since they did not limit the number of aircrafts that they could fly, SkyWest Airlines and other airlines acquired more aircrafts. This affected Delta Airlines by reducing the number of pilot jobs. Major airlines do this so that they can increase their profits by using the regional airlines’ aircrafts that offer more city routes, cheaper pay for the pilots, and less cost structure. Recently, regional airlines are employing airline managers who have college qualifications and a lot of experience both within and without the airline industry. In the past, managers used to rise up the corporate ladder from junior positions through their hard work and extra efforts. But nowadays the regional airlines have become complex and therefore the manager s need to be trained on the running of modern airlines. The old managers can also be replaced by educated managers who can be able to run the company to meet the current sophisticated needs of passengers. A regional airline manager needs to be very knowledgeable and able to minimize costs and adapt to changes in the airline industry. The airlines should be well managed to prevent losses and inconveniences caused by avoidable incidents like workers’ strikes (Wensveen, 2007).Advertising Looking for essay on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More Between 1970 and 1980, there were very many accidents involving regional airlines. These can be attributed to the swift growth of the airlines and therefore there was a need for many pilots to fly the aircrafts. There was not an adequate amount of time to efficiently train enough pilots to take up the numerous career opportunities that arose. In addition, the equipment used were not as sophisticated as those used by other major airlines. The airlines also used the old rules that were not so keen on the demand for high qualifications of flight attendants and other crew. On top of that, pilots used to move from one airline to another without their job records being checked. A pilot would commit an offence or error in one airline and move to another one. However, nowadays these records are checked and the pilots who commit some types of offences and violations cannot be employed by another airline. Currently, there are few accidents involving regional airlines because the above problem s have been addressed. Today, regional airlines are even considered as a better option for safe travel compared to major airlines (Davies and Quastler, 1995). SkyWest Airlines has several principles which guide it in the management of the business processes. These include giving first priority to the safety and health of the customers and ensuring the delivery of the best services to them. The company also upholds the principles of fairness, reliability, and commercial integrity. SkyWest Airlines provides the safest mode of air transport and has had few cases of accidents in a very long time. SkyWest Airlines’ fleet has four types of aircrafts namely Canadair Regional Jet 700, Canadair Regional Jet 900, Bombardier Canadair Regional Jet 200 and 30-passenger EMB 120 Brasilias. There is a total of 313 aircrafts in the entire SkyWest Airlines fleet. The Dual-Class CRJ900 fleet has 21 aircrafts, 21 Dual-Class CRJ700, 151 CRJ200, 70 Three-Class CRJ700, five Single-Class CRJ700 and 45 aircrafts in the EMB 120 fleet. Before a SkyWest Airlines airplane is flown, it undergoes thorough inspection in all the mechanical parts to ensure that it is functioning properly to ensure the safety of passengers. The flight crew is highly trained and experienced in all flight operations. The pilots at SkyWest Airlines are trained continuously and regularly for their entire careers. The pilots are also given a lot of time to rest in order to ensure that they concentrate on their jobs, to ensure the safety of the passengers. They work for about four to five hours and are granted a 13 days leave every month. The pilots fly for about 940 hours per year which is less than the period of time allowed by the Federal Aviation Administration. The SkyWest Airlines aircrafts are technologically developed. They are installed with technology features to prevent any accidents. For instance, a Ground Proximity Warning System warns the pilot incase of any obstacle on the way. It also warns the m if they get very close to the ground when the plane is not ready for landing. A Global Positioning System gauges the position of the airlines. Traffic Alert and Collision Avoidance System is also used to determine the position of aircrafts (Seitz and Steele, 1985). SkyWest Airlines employees enjoy the benefits of traveling at reduced fares. Their family members are also entitled to various privileges by the airline, including discounts and travel opportunities like car rentals and hotel services. The employees moreover have a health plan for insurance support and personal health. There are other benefits like credit union membership, life insurance, educational savings plan and performance rewards, among others. The airline also employs people without discrimination. It is especially keen in non-discriminatory employment of people with disabilities, women, and the minorities. The airline ensures a good working environment for all the employees in order to ensure that they deliver quality services to the customers. SkyWest Airlines does not allow passengers to bring certain types of luggage onboard, for instance, very large equipment. Explosive, corrosive, poisonous and magnetic items are also not allowed in the aircrafts to ensure the safety of the passengers. Passengers are allowed to travel with pets provided they put them in small kernels that can fit under the owner’s seat because seats can not be reserved for pets. The pets should also remain in the kernels throughout to protect other passengers from being attacked by them. SkyWest Airlines cares for the needs of disabled people and they are encouraged to specify the nature of their disability when doing reservations so that it can be taken into account and their needs taken care of. For the physically handicapped, there are onboard wheelchairs on CRJ900 and CRJ 700 aircrafts. SkyWest Airlines has grown very rapidly from operating one Piper Seneca to becoming one of the biggest regional airlines in the world. It has expanded its routes and acquired more airplanes and also the profits generated have greatly soared. The company now has a workforce of about 8,000 employees. The airline has used various strategies to grow in leaps and bounds. The airline has thrived on forming partnerships with other major airlines. The company is also exploring many opportunities and even hopes to start partnerships with other low-cost airlines instead of just relying on network carriers. The company also plans to start operating independently in the 100-plus seat range aircrafts. The airline also plans to maintain continued and increased contractual deals with its partners and create even more partnerships with other regional airlines in the United States. Conclusion From the above discussion, it is clear that regional airlines form a great part of the airline industry. They have expanded and their standards have even surpassed those of major airlines. They have even become the customers†™ number one choice for the safe and convenient services they offer. Through the various partnerships that SkyWest Airlines and other airlines have formed, they have been able to reach a large number of customers. Due to its rapid growth, SkyWest Airlines is bound to become an extremely large regional airline. Reference List Davies, R.E.G. and Quastler, I. E. (1995). Commuter Airlines of the United States. USA: Smithsonian Institution Press. Plunkett, J.W. (2007). Plunkett’s Transportation, Supply Chain and Logistics Industry Almanac 2007 (E-Book): Transportation, Supply Chain and Logistics Industry Market Research, Statistics, Trends and Leading Companies. USA: Plunkett Research, Ltd. Seitz, F., and Steele, L.W. (1985). The Competitive Status Of The U.S. Civil Aviation Manufacturing Industry: A Study Of The Influences Of Technology In Determining International Industrial Competitive Advantage. USA: National Academies. SkyWest Airlines. (2011). General Information. Retrieve d from https://www.skywest.com/ Wensveen, J. G. (2007). Air Transportation: A Management Perspective. Great Britain: Ashgate Publishing. This essay on Aviation/ Skywest Airlines was written and submitted by user Noah Sanders to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.