StarBurst Technologies Case Study Example | Topics and Well Written Essays - 2500 words

StarBurst Technologies - Case Study Example Quality techniques and quality assessment tools are also suggested in this article. StarBurst Technologies (ST) has their name in the field of technology especially in the market of MP4. Their last product has marketed so well that it provided the required capital for the investment in their new project. That product was Stroll-a device through which all directions to the computer can be given through voice. It was designed to work at the place of mouse. They were going to launch another product which was a mega project too. But this time there are threats to the company's reputation. Their plants in Australia and Asia were not working at per satisfactory level of quality. The rejected Stroll units were running at 43 percent which is enough ratios to effect the reputation of ST. ST is facing problems of bad reputation as well as some quality issues were also faced by some suppliers. Some of the suppliers were found to be not working as per requirement of their job and others need more understanding their job. The above all situations were in the mind of the Operations Director (OD) and he was thinking to resolve these issues. He was satisfied on one aspect of the issue that they have four weeks to set all the issues. 1- ST's suppliers have a number of problems that need fixing. ... 3- There are a number of quality issues highlighted and it is not possible to change all the suppliers, so the only way is to improve how some suppliers work. Provide recommendations for the quality technique a supplier could adopt and why. 4- Having selected the quality technique the need is now to make recommendations on their quality assessment tools that can be used in assessing the issues and problems. 5- State the assumptions made on any aspect of the article. The main problem described in the report is the working behavior of suppliers of the company. It is the fact that it is hard to change the all supplier structure. Rather there should be a planned, well define guideline for system of work of the suppliers to be followed. One to One Market Strategy It is an approach more than a sales approach. It is also called one component, one supplier, one market strategy. It means to identify the customers' needs and then provide the services to one customer at a time. Clearly one supplier will deal with one customer at a moment of time. This strategy aims to recognize the customers' requirements, their complaints and issues on which they want the company to improve its services or products. The basic concept behind this strategy is to concentrate on the customers rather than products or services. It is strongly recommended to identify the company's customers. In customer identification, usually two types of customers are found: 1- A customer who switches to any other company in seek of bargain. 2- A customer who does not switch to any other company rather wants to get a product meeting his/her requirements from the same