Consumer Behavior Towards Big Bazaar - 15008 Words

COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled â€Å"A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY By Rajesh Kumar has been carried out under my supervision and that this work has not been submitted elsewhere for a degree. Dr. Kausik Dutta (Department of Marketing) ICFAI University, Jharkhand. Page |2 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY†¦show more content†¦OBJECTIVE OF THE THESIS 13. DATA COLLECTION METHOD 14. SAMPLING METHOD 15. ANALYSIS INTERPRETATION NALYSIS 16. SURVEY FINDINGS 17. CONCLUSION 18. BIBLIOGRAPHY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 46 Page55 Page56 Page57 Page |5 COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR OTHER RETAIL COMPANY BASIC OF MARKETING TABLE OF CONTENTS HISTORY The practice of marketing is almost as old as humanity itself. A Market was originally simply a gathering place where people with a supply of items or capacity to perform a service could meet with those who might desire the items or services, perhaps at a pre-arranged time. arranged Such meetings embodied many aspects of todays marketing methods, although sometimes in an informal way. Sellers and buyers sought to understand each others needs, capacities, and psychology, all with the goal of getting the exchange of items or services to take place. Todays New York Stock Exchange had its humble beginnings as an open air market located at Wall Street in New York City. The rise of Agriculture undoubtedly influenced markets as the earliest mea of means mass production of an item, namely foodstuffs. As agriculture allowed one to grow more food than could be eaten by the grower alone, and most food is perishable, there was likely motivation to seek out others who could use the excess food, b efore it spoiled, in exchange for other items. t InShow MoreRelatedConsumer Survey for Big Bazaar in Ncr777 Words   |  4 PagesTITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life stylesRead MoreA Report on Research on Consumer Perception on Big Bazaar (Kacheguda)5526 Words   |  23 PagesA report on Research on Consumer Perception on Big Bazaar (Kacheguda) Submitted in partial fulfillment of the requirements of the M.B.A Degree Summer Training By P.DEEKSHITH Registration NO – 11010274 Declaration I hereby declare that this research report entitled â€Å"Customer perception towards Big Bazaar, (Kacheguda)† is a record of independent work carried out by me towards partial fulfillment of the requirements of the MBA degree Course, Lovely ProfessionalRead MoreCustomer Satisfaction at Big Bazaar†13098 Words   |  53 PagesCUSTOMER SATISFACTION AT BIG BAZAAR† CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word Retail originates from a French-Italian word. Retailer is someone who cutsRead MoreProject Report on Big Bazaar, Hubli7325 Words   |  30 Pages[pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12, Night-3] 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project is on Marketing DepartmentRead MoreOrganisation Structure of Big Bazar5446 Words   |  22 PagesInvestment(FDI) of close to UDS 8 billion, †¢ Export surge in excess of 20%. This altogether enables the Indian economy to expand in coming years. Investment eccentric: With a rapidly expanding consumer base (private consumption currently account for 61% of India’s GDP) and stabilized consumer price index rate 4.2%. India is now preferred investment destination and has surpassed the U.S to become the second most favorable destination for FDI, in the world after China. GDP and CPI 2006Read MoreEasyday Bigbazaar7420 Words   |  30 Pagesproject work entitled on â€Å"CUSTOMER SATISFACTION WITH REFERENCE TO BIG BAZZAR EASYDAY IN AGRA† was carried by me in the partial fulfillment of B.COM (HON) Programme. It is not been copied from anywhere else. KARAN VERMA B.COM – VI SEM. DEI, AGRA ACKNOWLEDGEMENT â€Å"NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF KNOWLEDGE CAN BE HELPFUL TO MAN†. The research on â€Å"CUSTOMERS SATISFACTION WITH REFERENCE YO BIG BAZAAR EASYDAY IN AGRA† has been given to me as part of the curriculumRead MoreBiography of Kishore Biyani11159 Words   |  45 PagesIndian the man who saw the future. Kishore Biyani belongs to a trading family from Rajasthan settled in Mumbai for more than 60 years now. He was never interested in studies but did complete his commerce graduation and always had ambition of making it big in business. He didn’t join the family trading business but rather than tried out different things on his own, like readymade garments, textile production, creating brands before he ventured in retail business of selling garments. he is true visionaryRead MoreA Microeconomic Analysis of Indian Retail Industry3316 Words   |  14 Pagesjust the facts, we have tried to understand the modern retail sector from an economist’s point of view and visualize its future-whether it is in its expansion or contraction phase. Motivated by the rising per-capita incomes and increased spending on consumer goods, modern retail stores are coming up with new strategies and plans to unlock the Pandora box of the untapped and unorganized retail sector. In the course of the report, we try to find out – how the retail sector works, major regulations thatRead MoreA Project on Store Operation of Big Bazaar3320 Words   |  14 Pagesdecade. The projection for the current year ie 2005 is Rs 35,000 Crores. In India, it has been found out that the top 6 cities contribute for 66% of total organized retailing. With the metros already been exploited, the focus has now been shifted towards the tier-II cities**. The retail boom, 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expectedRead Moreâ€Å"Consumer Buying Behavior of Consumer Durables in a Hypermarket for Hypercity9842 Words   |  40 Pagesâ€Å"Consumer buying behavior of consumer durables in a Hypermarket for HyperCITY, Thane† By: Kulvinder Pathania Roll No: KHR2009PGDMRMF027 Summer Project Report submitted to the Institute of Technology and Management, Navi Mumbai, 410210 In partial fulfillment of the requirements for the degree of MBA-RMM APPROVED BY: Mr. Vikram Laud Dr. Shelja Jose Store Operations Manager Internal Guide HyperCITY Retail (India) Ltd. ITM Business School